Pre-seed · Raised $1.6M · Sep 3, 2026announcement ↗

Souk

Backed by

Antler Sure Valley Ventures Fuel Ventures

What they do

Souk develops Coco, an AI-powered partner management platform for businesses that use referral, channel, or other partnership programs. The platform helps partnership teams find and introduce potential partners, reactivate existing relationships, manage workflows, and track attribution and payouts. The company is based in the United Kingdom and serves businesses seeking revenue through partner channels.

Hiring outlook

As a pre-seed company with $1.6 million in funding, Souk will likely prioritize founding or early-stage engineering hires, particularly in AI, product, and integrations, along with product design. It may also add an early customer success or go-to-market hire to support initial partnership teams and convert early users.

Open roles (2)

AI Product Manager →
London, UKRemote
Commercial Associate →
London, UK